FURUSHOOT

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Pollux Mall · Batam · Indonesia

Furu
shoot

A Complete Business Handbook
For Celeste & Ara
June 2026
With love, Sagar
🐧
"
A Personal Note

A Letter Before We Begin

Hey Celeste. Hey Ara.

When I first started working on Furushoot, I thought I'd be helping build a website. I didn't expect to end up building something so grand like an operating system for a business I genuinely care about.

Over time, one idea led to another. A booking page became a booking system. The system needed a customer database. The database needed a dashboard. And somewhere along the way, a penguin showed up and refused to leave.

This document exists so everything we've built lives somewhere other than just my head. So you always know what Furushoot has, what it can do, and where it might go next.

— Sagar 🧡
How This Started

It started with
a developer who
didn't deliver.

Money was paid. Weeks passed. What arrived was a barebones homepage — and then he was gone. So I stepped in.

No handover. No documentation. Just a blank slate and a studio that deserved something real. I built the rest from scratch — every module, every feature, every line.

🏗️
Started: one barebones homepage
→ Became a full operating system
📋
No booking system
→ Built end-to-end booking workflow
👤
No customer history
→ Built CRM with full 360 view
📊
No revenue visibility
→ Built analytics & pulse dashboard
💬
Manual follow-ups
→ Built WhatsApp automation
🌱
No reason to return
→ Built loyalty & XP system
The Full Picture

Every feature is valuable.
Together, they become
a business operating system.

📋

Bookings

Inquiry to completion, fully tracked

👤

CRM

Every customer, full history

Analytics

Revenue, retention, funnel

Designer

Custom templates per event

🌸

Workspace

Team knowledge, in one place

🏆

Loyalty

XP, badges, reasons to return

💬

Automation

WhatsApp + email, hands-free

🎪

Events

6 event types, fully configurable

Every Guest

The Journey of a Customer

Click each step to see what happens behind the scenes
🌐
Discover
📋
Book
📸
Visit
🖼️
Collect
🏆
Return
Step 1

They find Furushoot

A customer sees Furushoot on Instagram, walks past the studio in Pollux Mall, or gets referred by a friend. The landing page is bilingual, fast, and shows exactly what to expect. Every visit is tracked in analytics.

How Bookings Work

The Six-Step Booking Wizard

01
🎉

Event Type

Birthday, Wedding, Corporate, School, Private

02
📅

Pick a Date

Live availability checking

03
📦

Choose Package

Smart recommendations by event type

04
🖼️

Template

Choose the photo strip design

05
👤

Your Details

Name, phone, email, guests, notes

06

Confirm

Email sent instantly to customer & admin

✨ Smart package matching based on event type 📬 Referral system built in
Try the live booking flow →
The Kiosk Experience

Inside the Booth

🖼️

Choose Layout

Photo count & arrangement

⏱️

7-Min Timer

Session countdown begins

📸

Capture

5-3-1 countdown

🎬

GIF Made

Auto flipbook animation

🖨️

Strip Rendered

Polaroid / Strip / A4

📱

QR & Share

Instant access link

The Admin Panel

Your Command Center

Furushoot Admin Panel
Live
📋 Bookings
📅 Schedule
⚡ Pulse
🎪 Events
✨ Designer
🌸 Workspace
⚙️ Settings
12
Active Bookings
8
Confirmed This Week
Rp 1.2M
Revenue This Month
🟢
Real-time Sync On
The People

Meet the Team

👸

Celeste

Studio Owner · Creative Director

The heart and vision of Furushoot. Celeste defines the aesthetic, shapes every customer experience, and sets the creative standard that makes the studio feel like no other place in Batam.

Co-Founder Full Access Creative Director

Ara

Co-Founder · Operations

Ara is the operational backbone of Furushoot. She owns the day-to-day — from managing bookings and customer relationships to ensuring every session runs without friction.

Co-Founder Full Access Operations Lead
By the Numbers

Built. Deployed. Running.

0
Admin Modules
0
Event Type Profiles
0
WhatsApp Templates
0
XP Levels to Unlock
CRM System

Never ask a returning customer the same question twice.

🌱 Lead
Rini — Birthday
Jul 15 · 4 days
+20 XP on qualify
PT Maju — Corp
Jul 12 · 1 day ⚠️
+20 XP on qualify
💬 Quoted
Sari — Wedding
Jul 20 · Party Pack
+25 XP on send
✅ Confirmed
Dina — School
Jul 18 · VIP Pack
+50 XP on win
Budi — Private
Jul 22 · Fun Pack
+50 XP on win
💳 Paid
Ani — Birthday
Jul 13 · Party Pack
Awaiting session
🎊 Done
Yudi — Corp
Completed Jul 10
+30 XP earned!
Customer Loyalty

Give customers a reason to come back.

📅

Booking

Make a reservation online

+1
🏬

Walk-in

Visit the studio in person

+1

Review

Leave a Google review

+1
🤝

Referral

Bring a friend to Furushoot

+2
🎁 MILESTONE REWARD
Free Flipbook Upgrade at 3 points
🌟

First Memory

📸

Memory Maker

📖

Story Collector

🤝

Community Builder

❤️

Furushoot Fan

🎬

Flipbook Lover

Team Recognition

Make every visit worth more than the last.

Core XP
✅ Complete a task5 XP
🎯 Reach a goal10 XP
✨ Publish template10 XP
📋 New booking20 XP
💰 Revenue milestone25 XP
🏆 CRM booking won50 XP
Hidden XP
🌅 Early Bird (5–9am)10 XP
☀️ Afternoon Flow10 XP
🌙 Late Night Push10 XP
🤝 Helping Hand15 XP
🔍 Rare Discovery75 XP

Level Progress — Celeste

Level 4680 / 1000 XPLevel 5
Team Tools

Keep knowledge inside the business.

📌

Sticky Notes

Quick reminders that stay visible. Pinnable, archiveable, owned by the person who wrote them.

🎨

Moodboard

Save inspiration images and colour palettes. Keep the studio's creative direction in one place.

📁

Shared Documents

Upload and download team files. Stored securely in Supabase cloud storage.

Event Checklists

Per-event checklists so nothing gets forgotten, no matter how busy the day is.

🔄

Process Flows

Document how things are done. Knowledge stays in the system, not just in your head.

📊

Activity Log

Every action ever taken in the studio, timestamped and attributed. The full audit trail.

Studio Pulse

Know which bookings become revenue.

🌐 Website Visit100%
📅 Booking Started88%
📦 Package Selected74%
👤 Details Filled61%
✅ Booking Submitted52%
New vs Returning tracked
📊
Funnel drop-off visible
Real-time session count
Template Designer

Three Formats. Infinite Designs.

Polaroid

Classic square format with wide bottom border. Perfect for single photo keepsakes and intimate moments.

Photo Strip

The classic 4-photo vertical strip. Timeless, shareable, and the signature Furushoot format.

A4 Layout

Premium wide format. More space, more photos, more story. Great for corporate and event packages.

Payment & POS

From Selection to Session

📦

Select Package

Staff or customer picks

💳

Choose Payment

QRIS, cash or transfer

Payment Confirmed

Instant confirmation

⏱️

Session Starts

Timer begins

📸

Shoot!

Kiosk unlocks

FURU SHOOT · QRIS Payment Enabled
Current State · How Communication Works Today

WhatsApp & Email, Together

📬 Booking Confirmation

Hi Rini! Your booking at Furushoot on July 15 is confirmed. We can't wait to see you! 📸

Auto-sent · Email ✓ WhatsApp ready

🔔 Admin Alert

New booking received from Rini Andari — Birthday · July 15 · Party Pack · Rp 30,000

Sent to studio admin instantly

⭐ Post-Session Follow Up

Thank you for visiting Furushoot! We'd love your review 🌟 And your referral link is ready to share!

Auto-sent after session · WhatsApp ready

🎁 Reward Unlocked

Rini, you've earned enough Memory Points for a Free Flipbook Upgrade! 🎉

Triggered by loyalty system · WhatsApp ready
The Transformation

Before & After Furushoot

AreaBeforeAfter
Booking ManagementWhatsApp chats & memory✅ Centralized, status-tracked, auto-email
Customer TrackingScattered messages✅ Full CRM with timeline & notes
PaymentsCash, manual record✅ QRIS integrated at POS
Team CoordinationVerbal & WhatsApp✅ Tasks, goals, milestones, XP
Photo DeliveryUSB or manual upload✅ Instant QR, email, share link
AnalyticsNone✅ Visitor funnel & revenue KPIs
Loyalty ProgramNone✅ Memory Points & milestone badges
The Story Behind the Build

Problems We Solved

Problem

Bookings were scattered

Centralized booking system
Nothing gets lost. Every request tracked from inquiry to completion.
Problem

Repeat customers were invisible

Memory Profiles + CRM
Customers become relationships, not one-time transactions.
Problem

Studio knowledge lived in heads

Workspace, docs, checklists, logs
Knowledge is transferable. New staff can onboard immediately.
Problem

Team effort went unrecognized

XP system + achievements + Pengy
Every contribution is seen. Work feels rewarding, not invisible.
Problem

No data on what was working

Analytics funnel + Studio Pulse
Real data on visitors, bookings, conversions, and revenue.
Problem

No way to reward loyal customers

Memory Points + loyalty tiers
Returning customers feel seen. Every visit builds toward something real.
"
Furushoot isn't about
taking photos.

It's about helping people
preserve moments.
The Furushoot Philosophy
🐧
The Impact

Why This Matters

Less Stress

Operational clarity
No more mental overhead tracking bookings
No more forgetting follow-ups
No more guessing who booked what

Better Visibility

Data you can act on
See which packages sell best
Know where revenue comes from
Spot slow weeks before they hurt

Easier to Grow

Scalable from day one
Onboard new staff without tribal knowledge
Retain customers with loyalty incentives
Expand to new locations with same system
Reflections

What Building This Taught Us

Lesson 1

Build around workflows, not screens.

The best features weren't designed. They were discovered by watching how the studio actually operates day to day.

Lesson 2

Customers remember experiences, not features.

No customer cares about the CRM. They care that you remembered their name, their package, and their last visit.

Lesson 3

Systems reduce stress.

Every manual process that got automated was one less thing to remember. Clarity is a form of calm.

Lesson 4

Simplicity scales. Complexity doesn't.

The features that lasted were the ones that did one thing well. The ones that got removed tried to do too much.

Future Vision · How Communication Could Work Tomorrow

Automated WhatsApp — The Missing Piece

💡 All message templates are already written and waiting. One API key (Fonnte / Wablas) activates the entire system.
Customer Experience

What customers see after booking

furushoot.com/portal
Hi, Rini 👋
Member since March 2026
Level 3 · Explorer
3
Sessions completed
475
Memory Points
Jul 22 · 14:00
Next booking
12 photos
Ready to download

Customers log in after their session to view history, points, and photos — no app needed.

See It Live

This isn't a concept.
It's already running.

Furushoot is live at Pollux Mall, Batam. The platform is real. The bookings are real. The studio is open.

Visit Furushoot → Book a Session →
Growth & Future Vision

Where Furushoot Could Go

🏪

Second Location

The event profiles system is modular. Adding a second studio is configuration, not rebuilding.

Architecture ready
🔖

Franchise Model

Package the platform as a franchise system. New studios get the same OS, branded for their location.

Foundation exists
🎬

Flipbook Product

GIF generation is built into every session. Sell animated flipbooks as premium physical keepsakes.

GIF engine done
🎯

Corporate Packages

The corporate event profile is ready. Team building, brand activations, product launches at the studio.

Profile exists
AI Layer — If Implemented
✍️ Auto-draft customer replies in your tone
📱 Instagram captions from session photos
💰 Pricing suggestions based on demand
📊 Weekly studio summary, every Monday
Platform Foundation

Built for Batam. Ready for anywhere.

🌐
Multi-Language Support

Indonesian & English, built in

The entire platform — booking flow, confirmation emails, admin panel, customer-facing pages — is available in both Bahasa Indonesia and English. Customers see their preferred language automatically.

Bahasa Indonesia English + more possible
📱
Mobile Compatible

Works on any screen, any device

The booking page, customer portal, and landing site are fully responsive. Customers can book from a phone, staff can check the dashboard on a tablet, and everything adapts automatically.

Phone Tablet Desktop
🐧

Thank you,
Celeste & Ara.

Run it well.
Enjoy every session.
Be proud of what you've built and what you are building.
— Sagar 🧡

Much love. Always.

Furushoot · Pollux Mall · Batam · June 2026

Revenue Calculator

Drag the sliders to see your potential
Rp 11,700,000
Monthly Revenue
Potential Annual: Rp 140,400,000
Level Up!

XP Simulator

Click actions to earn XP and level up
1

Newcomer

0 / 200 XP to next level

📸 Take Photos+50 XP
⭐ Leave Review+100 XP
🤝 Refer Friend+200 XP
🔄 Return Visit+75 XP
✅ Complete Profile+30 XP
📱 Share on IG+150 XP

Message Templates

See how automated messages look to customers
The Platform

Everything Connected.
Everything Matters.

Furushoot isn't a collection of tools. It's one connected platform where every feature works together to grow the business.

F FURUSHOOT Bookings end-to-end Analytics real-time Designer templates Workspace team tools XP System loyalty Automation WhatsApp CRM customers Payments QRIS & more
What This Means
🎯
Better Decisions
Everything in one place, always up-to-date.
⏱️
Less Manual Work
Automation handles the repetitive stuff.
🩷
Happier Customers
Personalized experiences that keep them coming back.
📈
More Revenue
Better insights, stronger retention, sustainable growth.
One platform.
Unlimited impact.
🌟 All dreams are valid!

Furushoot Dreams

Click to unlock each dream
Dreams unlocked0 / 8

For Celeste & Ara

This whole thing was built with love. Every slide, every feature, every line of code — all of it exists because I believe in what you're building at Furushoot. Keep going. Keep shooting. Keep making people smile.

Thank you for trusting this vision.
— Sagar
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